Today we celebrate the Feast of Our Lady of Lourdes, commemorating the appearances of Our Lady under the title 'I Am the Immaculate Conception'. Appearing to a young, uneducated girl, Our Lady called for conversion of heart and dedication to Her Son, doesn't she always?
Anyway, it fits with today's Gospel reading, too. For the Scribes and the Pharisees had all the outward appearances of holiness and devotion to the Lord, yet their inner hearts were not oriented towards him.
Simply, do you go through the motions, or let the motions be the outward expression of that inner devotion and love for the Lord?